We can attest to the fact that Ghanaians are mostly focused on adapting to foreign cultures and portraying them wherever they find themselves.
Hip-hop for instance is an American genre some Ghanaian musicians have adopted, diluting the original Ghanaian genre, Highlife just to suit the global standards.
Ever listened to Burna Boy’s Grammy award-winning album “Twice As Tall”? Every single song on the album contains substances from the Nigerian culture especially their language.
Not only has the album gained recognition but has made the originality of the Nigerian culture known to the world.
Sarkodie recently dropped his seventh studio album “No Pressure”.
According to him, the album is purely Hip-hop, thus not everyone will enjoy the songs.
The point here is, adopting the Hip-hop culture knowing perfectly well your country-men won’t enjoy was a wrong move because if your fanbase in the country is unable to push the appreciate the craft, there is absolutely no way an outsider will appreciate it.
The debate as to whether the Nigerians music industry is better than the Ghanaian music industry has been an indecisive one, however, Ghanaians have a lot to learn from Nigerians in terms of entertainment and promotional tactics.

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