In a significant development, Olukorede ‘Kay’ Ikazoboh, a seasoned music industry professional, has been chosen to lead Virgin Music Group’s operations in Africa.
Virgin Music Group is a branch of the international network under Universal Music Group.
This decision follows Virgin Music Group’s entry into the African market in June of the previous year.
Expanding Collaborations Across Africa
Virgin Music Group has rapidly expanded its footprint in Africa, now boasting collaborations with over 50 labels and 100 musicians hailing from 25 different African nations.
Their impact on the global music scene has been notable, with significant contributions to emerging popular music genres, including afrobeats.
Olukorede ‘Kay’ Ikazoboh, who brings extensive experience in music management through her association with Kimani Moore Entertainment, will be based in Lagos.
A Track Record of Advancing Artists’ Careers
Ikazoboh’s career has been marked by her contributions to the growth of artists like Odunsi the Engine, Mowalola, and tay iwar.
She held various positions within the Emerging Markets division of Warner Music Group before stepping into her new role.
The initial artists signed under the Virgin Music label include Dvpper and Reekado Banks, promising a dynamic future for African music on the global stage.
Nigeria’s Growing Influence on the International Music Scene
Nigeria’s influence on the global music scene, driven by the afrobeats genre, continues to attract attention from international music labels.
Larry Gaaga, a Nigerian singer-songwriter and performer, recently assumed the role of Vice-President and General Manager for Africa at gamma, a creative services company.
His appointment underscores the increasing prominence of Nigeria as a hub for music industry talent and innovation, with Lagos at its heart.
The global music industry’s focus on Africa, and Nigeria in particular, signals a promising era for African musicians and their influence on the international stage.
Olukorede ‘Kay’ Ikazoboh’s leadership at Virgin Music Group and Larry Gaaga’s role at gamma are indicative of the exciting developments taking place in the African music landscape.
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