In the midst of this year’s U.S. elections, a striking example of the ongoing battle between differing worldviews is unfolding through two new advertising campaigns.

This summer, Students for Life of America (SFLA) launched its “Almost Aborted” campaign.

This initiative aims to spotlight the experiences of individuals who narrowly escaped abortion, including those conceived through rape, those with genetic disorders, and women who faced pressure to terminate their pregnancies.

According to SFLA, this campaign is a direct counter to a $200 million pro-abortion advertisement effort by American Bridge. The pro-abortion ads are targeting swing voters in key states like Michigan, Pennsylvania, and Wisconsin as the 2024 election approaches.

The “Almost Aborted” campaign features powerful personal stories.

For example, Josiah, who survived an attempted abortion and now lives with a deformed arm, and Rebecca, who was conceived in rape, are among those sharing their experiences.

The campaign kicked off in Times Square, New York, in June and includes both digital and billboard advertisements aimed at battleground states such as Florida, Nebraska, South Dakota, Missouri, and Arizona.

Widespread Reach and Impact

This campaign marks SFLA’s largest effort to date.

It has already reached an impressive digital audience of 8.1 million people, garnering over 5.1 million views since its launch. Additionally, the billboard campaign has estimated exposure to around 18.5 million Americans.

Closing Thoughts

As these two contrasting campaigns vie for attention, the debate over abortion continues to be a central issue in the 2024 elections, reflecting the deep cultural divides shaping the political landscape.

TDPel Media

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