Meghan Markle, the Duchess of Sussex, is reportedly gearing up for a significant social media return, potentially earning a million dollars per post.
After her previous Instagram account, @sussexroyal, was deactivated in 2020 following her departure from senior royal duties alongside Prince Harry, she is now said to be behind a fresh account named @meghan.
This new profile, adorned with a picture of pink peonies – Meghan’s favorite flowers – has already garnered attention.
A source closely associated with her team confirmed her involvement and hinted at an impending announcement, stating, “She’s coming back.”
The duchess’s latest Instagram venture has already attracted several of her friends, including Mandana Dayani, an activist who held the position of president at Archewell, the media and philanthropic company founded by the Sussexes.
The buzz surrounding this relaunch is especially pronounced in Hollywood, with insiders acknowledging that Meghan has expressed her desire to return to Instagram openly.
Before her marriage to Prince Harry in 2018, Meghan was a popular figure on the platform, boasting a following of over three million.
Additionally, she had gained tens of thousands of fans through her now-defunct lifestyle blog, The Tig.
This prospective return to Instagram was hinted at last year when Meghan divulged her plans to Allison P Davis of The Cut, stating, “Do you want to know a secret? I’m getting back on Instagram.”
With a current follower count of 76,000, her “new” account holds the potential to significantly impact her financial standing.
Social media expert Eric Schiffer, known for advising celebrities such as the Real Housewives of Beverly Hills stars, Bella Thorne, and cast members from the US version of Dragons’ Den, anticipates Meghan’s reentry into the platform.
He believes she could quickly become one of the most followed accounts on Instagram.
Schiffer explains, “You have celebrities like the Kardashians who can command $1 million and up for a single post promoting a product.
There is no reason Meghan couldn’t be earning those sorts of fees.”
He also highlights the importance of strategic partnerships aligned with Meghan’s political and social values, emphasizing quality over quantity.
Another marketing expert, Kent Moore, envisions Meghan’s influencer status rising rapidly.
Given her unique position as a celebrity, actress, and royalty, Moore suggests she could demand a minimum of one million dollars per post.
Moore goes on to elaborate that if her partnerships gain global reach and traction, her earnings could swiftly escalate.
Brands might seek extended collaborations spanning multiple years, encompassing numerous posts and even personal appearances.
Deals of this nature could potentially surpass the $12 to $20 million mark.
Meghan’s past influence is evident, with her choice of outfits and accessories causing items to sell out.
One example is NuCalm, a brand selling anti-stress patches, which experienced a surge in sales when Meghan was seen wearing one on her wrist during errands near her home in Montecito, California.
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