The Japanese sportswear giant, ASICS, has unveiled a limited-edition merchandise collection in anticipation of the Apollo Tyres New Delhi Marathon 2024. The collection, inspired by natural organic forms, seeks to highlight the mental and emotional benefits of sports and encourage holistic well-being.

Unveiling of the Marathon Merchandise

The exclusive merchandise collection was revealed at the Ambience Mall store in Gurugram. The unveiling was graced by ASICS Brand Athletes Prasidh Krishna, T Gopi, Joshna Chinappa, and Saurav Ghosal, who joined the ASICS Management to present the new line.

ASICS Commitment to Consumer-Centric Products

The design of this collection aligns with ASICS’ commitment to creating consumer-centric products. ASICS uses global data collection efforts to understand and cater to the evolving needs of consumers. The merchandise aims to empower athletes at all levels, reflecting the brand’s dedication to promoting sports and fitness.

Collaboration with a Prestigious Event

Rajat Khurana, Managing Director of ASICS India and South Asia, expressed excitement over the collaboration with the prestigious marathon event. He noted that the design of the collection draws energy from Delhi’s vibrant atmosphere and the event’s high esteem. Nagraj Adiga, Chairman and Managing Director of NEB Sports, also expressed pride in hosting the National Marathon Championship and offering quality products to participants. The event promises to be significant, attracting participants from all over India and beyond.

The merchandise is now available for purchase at ASICS flagship stores and the brand’s online store, presenting an exciting opportunity for marathon enthusiasts and sports fashion followers alike.

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