Inogbo delivered this counsel in the context of a persistent lack of confidence between the electorate and politicians.
While recounting some of the recent errors in political party brand building initiatives, the PR professional advised that rather than trying to sell their manifestos and persuade Nigerians to connect with their vision for the country, political parties should build credibility by admitting past failures in terms of providing good leadership and dividends of democracy and promising to do better in the future.
“Be honest with the public. Say you have failed. Don’t say anything that you’ve done, don’t mention any project, and present younger faces, not the old ones.
“That is very important. Let the people be younger and let the message be that we have failed. Let the message be that we have failed and we want to do better”, he said.
The PR expert who decried the use of foreign agencies as reputation and campaign managers by politicians affirmed that Nigerian PR agencies have the requisite skills, knowledge and cultural nuances to deliver enduring, engaging, and result-oriented political campaigns.
According to him, engaging the services of indigenous PR agencies will improve significantly on the growth of the sector and the Gross Domestic Product, GDP of the country.
He noted further that the PR profession should maximise the electioneering season to optimise its offerings and reaffirm its position in the marketing and communication business.
World News
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